This year, we took the class of 2024 NFL Rookies and gave them a proper welcome—with a twist.
With Fanatics, we created a yearbook for the School of Hard Knocks—a nod to the grind, the grit, and the journey that got them here. From first-day fits to “Most Likely to Break Ankles,” we captured the personalities behind the pads and gave fans a chance to meet the rookies like never before.
Fanatics Creative Team
VP / CD
Adam Lock
CD
Todd Bradley
CD
Harry Barron
Director of Strategy
Lindsay Faulkner
Senior Producer
DJ Cotrell
Art Director + Designer + Photographer
Joe Chong
Copy Writer
Kamri Goff
Videographer
Jack Radutzky
Social Media Manager
Olivia Mittleman